The market opportunity is huge, given China’s size and continued growth in GDP. In health care this is compounded by an aging population and the shift from public to private service. Nevertheless, access to these opportunities in health care has been difficult, since the sector was not open to foreign investments until less than a decade ago. Consequently, there are no large multi-nationals established in China healthcare. And the decentralised city by city context requires a tailored, local approach for each location with few economies of scale, which has proven very difficult to execute by those who tried without a strong local team. By taking a slow but steady approach of making projects happen we strive to build credibility with local government and international partner executives. With expanding credibility, trust in our abilities expands as well and so do our projects.